Voyages appoint new Sales & Marketing Agency - NZ
Friday, 10 February 2006
Voyages have announced the appointment of Hogan & Associates in Auckland as their sales and marketing representation company in New Zealand, effective February 13, 2006.
According to Nick Baker, Voyages' Executive General Manager Sales and Marketing, the appointment of a full time agency is the result of a dedicated push to increase exposure of Voyages' unique product throughout New Zealand.
"New Zealand is a growing market and important to our sustained growth," Nick said. "Hogan & Associates has a wealth of experience and excellent networks which will assist us in training key partners so they can promote and sell our unique products."
"We have noticed strong trends for more experience based holidays away from metropolitan regions or capital cities," he said. "With operations in spectacular wilderness locations we are superbly positioned to give New Zealanders the opportunity to discover some of the most incredible places in the region."
Hogan & Associates will be responsible for in-market sales and marketing campaign activity and will take advantage of their extensive networks to promote the Voyages product range. In particular, they're aim is to capitalise on Australia's appeal as a holiday destination and the spectacular natural or cultural landscapes visitors can experience.
"Voyages' portfolio is second to none," said Director Mike Hogan. "Combine that with Australia's standing as a premier tourist destination and we are naturally excited at the tremendous opportunities this partnership represents."
Voyages is an Australian travel company, providing experience-based holidays in spectacular wilderness locations including the Red Centre, Queensland, The Kimberley and Tasmania. Voyages operate award-winning properties such as Ayers Rock Resort, Longitude 131°, Lizard Island, Silky Oaks Lodge and Cradle Mountain Lodge.